The utilisation of social media platforms requires a considerable time investment. Whether you're using social media to commercially popularise a product or to remain abreast of daily information trends, it is practically impossible to follow and remain available on all social channels at one time.
What you need to learn is the art of social media sharing to make it less of a chore. Here are three simple methods to improve social media sharing skills.
#1 Content Discovery Platforms
Earlier, Google Reader was a favorite content aggregator tool. You could sign up and subscribe to blogs and receive regular RSS updates about those blogs. Google Reader is now defunct and replaced by new content discovery platforms such as Feedly, Flipboard, Newsblur, Netvibes, and Pulse.
Feedly is available on multiple devices and includes a Chrome Addon. Updates from subscribed news channels and industry blogs are filtered into your dashboard. You can access them through the dashboard and share them to the linked social accounts.
Buffer is the industry leading social media sharing tool. At $10 per month, connect ten social accounts from Twitter, Facebook, LinkedIn, Pinterest, Instagram and Google+, and schedule 100 posts per profile. Their Chrome Browser extension allows you to Buffer shareable content instantly. It is available on iOS and Android as well.
It tracks all social sharing activities through its link shortening tool to present a comprehensive social analytics report. Buffer syncs with Pablo, an image creating a tool and you can also upload videos and GIFs.
Rather than switch to multiple social accounts to share the same content, you can Buffer them on a repeat loop.
#3 Instagram Connect
Instagram is THE current social media darling! 95 million photos are shared on Instagram daily – that's an enormous number. If you are an active Instagrammer, amplify the social media reach by connecting the account to Facebook, Twitter, and Foursquare. Every time a post on Instagram goes live, it is automatically shared on the other synced accounts.
Endnote It is illogical to log in to all social accounts to share an image or a content link. Synchronise all accounts on a single platform and keep sharing to all the social media accounts from one place.